What is Digital Marketing? Definition and Types

Friends, all of you must have heard the name of marketing and have to know about it, but do you all know What Digital Marketing is?

If you don't know, then today we are going to tell you about it. Because if you don't know What Digital Marketing is in today's Internet age, then you will be a little bit behind in this fast era.

Almost all companies are using digital marketing to promote their products, even large political parties are resorting to digital and online marketing to promote their party.

After all, What is a Digital Marketing and what are its types, which is so popular, and why is everyone using it, so let's know what is digital marketing, what are its types, and how to do it?

What is Digital Marketing? Definition and Types:

Definition :

Digital Marketing is that in which we can Globally Promote our product or brand through digital tools like our mobiles and computers.

This is what we know as digital marketing or online marketing. Let us explain in simple language so that you can easily understand the meaning of digital marketing.

Meaning Of Digital Marketing :

Digital Marketing is made up of two main words, Digital + Marketing, first we understand the meaning of these words :

Digital :

Digital means electronic and primarily the Internet, which is an electronic network, whose network is every person in the world, who accesses the Internet through any digital device like mobile or computer.

Marketing :

The process of reaching a new or pre-existing product or service information to the customer in oral and written form is called Marketing.

Digital marketing or online marketing is a way to make our product accessible to people in the global market through the Internet, just as if we promote offline advertising through newspapers, posters, banners.

In the same way, it is also done in Online Marketing or Digital Marketing, the main objective of both is to reach as many people as possible, but with Online Marketing or Digital Marketing, you can reach Global Market in less cost and less time.

How to do Digital Marketing :

Knowledge of website and SEO (Search Engine Optimization) is necessary to do digital marketing.

Ever since people started using the Internet, they have become dependent on the Internet for their daily work and all the necessary information, since then Product and Service Provider Company started online advertising for their customers.

To do digital marketing, you have to give time, along with it, you need High Internet Connection, those who have time do it themselves, those who don't have time or don't know, they get this done by Professional Seo.

If you want to earn money online then please read this post :
Top 5 best ways to Earn Money Online in India.

Types of Digital Marketing :

1. Search Engine Optimization (SEO) :
2. Search Engine Marketing (SEM) :
3. Affiliate Marketing :
4. Social Media Marketing :
5. Content Marketing :
6. Pay-Per-Click Advertising :
7. Email Marketing :
8. Mobile Phone Advertising :
9. Influencer Marketing :

1. Search Engine Optimization (SEO) :

If you have a blog or website, the method you use to bring it to the first page of SERP (Search Engine Result Page) is called SEO.

This is a way in which the quality of a website is enhanced so that it can be ranked better on search engines.

Any website or blog is successful only when people visit it. Bringing traffic to your website is not an easy task, many times traffic is brought through advertising and promotion.

But if you want to bring free traffic to your website without advertising, then for this you have to optimize your website for search engines so that the content of your website can be seen on the search engine, and this work is done by SEO.

2. Search Engine Marketing (SEM) :

With SEO (Search Engine Marketing), we bring free traffic from search engines, the same SEM is a paid way in which traffic is diverted by advertising in search engines like Google, Bing, Yahoo, etc.

In this, the advertiser has to pay the search engine for every click.

3. Affiliate Marketing :

In this era of digital marketing, every company wants that more and more people buy their products so that they can get more profit. For this, every company has started its affiliate marketing program.

Affiliate marketing means that you can get any company's product sold, then the company gives you some commission on it.

For example, Amazon's affiliate marketing program is going on, you can earn a good commission by selling any of the products of Amazon in the market.

So in this way, almost all companies have launched their affiliate programs.

4. Social Media Marketing :

When you use any social media like Facebook, Twitter, Instagram, then you will see that on your timeline shows some user-friendly ads.

Social media marketing is a way to promote a website, product, or service using social media sites such as Facebook, WhatsApp, Instagram, and YouTube, etc.

Today everyone uses social sites, it has become an integral part of our life, so it has become an excellent platform for marketing.

If you advertise through social media, then it is the cheapest and most effective way of advertising.

5. Content Marketing :

It is also a part of digital marketing and digital marketing is also done through it.

In this marketing, that company gets some content or posts written about its service and gets it published through a blog or website on the Internet.

The content here refers to digital content ie :

• Blog Post
• Video
• EBook
• Infographic
• Podcasts etc.

Its main purpose is to make the audience a customer by promoting a brand, product, or website.

6. Pay-Per-Click Advertising :

It is a method of advertising in which the advertisement is shown as a banner or text, and the advertiser is required to pay a fixed price on each click.

You can see a better example of this on Google: Whenever you do some search, some ads appear on the top and side of the results page, they are actually PPC ads.

This method not only occurs in search engines but PPC advertisements are used on many websites.

7. Email Marketing :

Through Email Marketing, you can send your product information in Image, Video, or GIF directly to the customer in his email inbox.

In the era of digital marketing, the means of email marketing has faded a bit, but still in today's time email marketing is also done a lot.

Email marketing is an old marketing tool because it has been done for a long time.

Through email marketing, many companies make their service accessible to people through a single mail, such as if someone creates videos related to online earnings on YouTube, they will be contacted by online earnings-related applications. Only those through email will be able to contact them.

8. Mobile Phone Advertising :

Here we are talking about SMS marketing, which has reduced now with the arrival of smartphones but it can be used even today.

In Mobile Phone Advertising, you can send SMS (message) directly to the user's mobile, and if the user uses a Smartphone, then you can have Ads Display directly on his mobile screen.

9. Influencer Marketing :

Influencer marketing is a type of social media marketing, that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.

Influencer marketing works because of the high amount of trust that influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

Conclusion :

Friends, how did you like our post today? Today we told you, What is digital marketing and how to do digital marketing?

I hope you have understood and liked it because today we have given you correct and updated information in simple language, which is useful for you.

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